Lifestyle app STEPN GO expands Adidas partnership with physical NFT sneakers
Adidas and STEPN GO introduce 1,200 limited-edition Ultraboost 5 sneakers, obtainable solely to NFT holders.
STEPN GO, a brand new model of the move-to-earn sport Stepn, has teamed up with the worldwide sportswear producer Adidas with the discharge of the co-branded bodily trainers. In keeping with a press launch shared with crypto.information, the limited-edition STEPN GO x Adidas Ultraboost 5 sneakers will characteristic the STEPN GO brand, with the footwear set to be obtainable beginning Dec. 13.
Stepn says the transfer marks a brand new chapter within the manufacturers’ collaboration, which started in April with the STEPN Genesis NFT assortment. Following the success of earlier digital releases, the introduction of bodily sneakers alerts a shift “from digital collectibles to tangible merchandise that folks can put on, displaying simply how far the web3 area has advanced,” says Shiti Manghani, CEO of STEPN.
For the marketing campaign, just one,200 pairs of the co-branded Ultraboost 5 will likely be obtainable, making it a restricted drop geared toward holders of the STEPN and STEPN GO x Adidas Genesis NFTs, the press launch reads.
The footwear will likely be offered on the MOOAR market solely, with raffles for the sneakers happening from Dec. 13 to Dec. 17. STEPN and STEPN GO x Adidas Genesis NFT holders will get precedence entry, however most people may also have the ability to take part within the contest and raffles. Winners will have the ability to declare their footwear between Jan. 6 and Jan. 22, 2025, with a three-week buying and selling interval permitting resale alternatives.
