Peacock Lost 500,000 Subscribers Before Hiking Its Prices
This month, Peacock hiked up the charges for its higher tiers forward of this week’s Olympic video games in Paris. Apparently, half one million Peacock subscribers did not wait round for these value will increase to enter impact. Based on the Comcast’s shareholder report for its second quarter of 2024, Peacock shed 500,000 paying subscribers between April and June.
By way of Selection, Comcast admitted that it barely fudged the numbers of its 2024 first quarter outcomes that claimed Peacock had 34 million subscribers. The actual quantity was 33.5 million subscribers, as a result of Comcast rounded up from there. Now, following the most recent losses, Peacock has roughly 33 million paid subscribers.
Comcast has but to make a revenue from Peacock, and the report notes that the streamer misplaced $348 million through the second quarter. That is much less money than Peacock has bled previously, but it surely’s nonetheless fairly removed from profitability. Comcast paid $7.65 billion to safe the media rights for the Olympics via 2032, but it surely additionally streams an awfully giant lineup of sporting occasions that could not have been low-cost.
The brand new charge for Peacock Premium is now $7.99, whereas Peacock Premium Plus has gone as much as $13.99 per 30 days. The annual charge for Peacock Premium has additionally gone as much as $59.99, with Peacock Premium Plus’ annual charge rising to $139.99. These charges are already in impact for brand new subscribers. Present Peacock subscribers will begin paying the brand new charges starting with their subsequent billing date on or after August 17.
