Telegram Introduces In-App Token ‘Telegram Stars’ for Seamless Digital Purchases
Telegram has unveiled a brand new in-app token known as “Telegram Stars,” designed to streamline funds for digital items and providers on its platform.
Builders can convert these Stars into Toncoin (TON), the native cryptocurrency of Telegram’s “The Open Community,” by way of Fragment, a platform primarily used for buying and selling Telegram usernames. Moreover, Stars can be utilized to advertise apps on Telegram, enhancing their visibility and consumer engagement.
Telegram plans to subsidize ads bought with Stars on Apple and Google platforms, which usually cost a 30% fee on digital product gross sales. Durov highlighted that this technique would economically profit builders:
“If builders reinvest Stars in selling their app, the general fee shall be practically 0%. In consequence, launching apps on Telegram makes extra financial sense than launching conventional cellular apps.”
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